About the project
Creating a marketing strategy
Visual and communication strategy
Social network management
Video and photo production
Campaign performance
Web development
Collaboration
man and nature
The winery Chateau Rúbaň can be found on the outskirts of the village of Rúbaň in the grounds of a large forest park with a period manor house. The winery belongs to the Strekovský district, which is part of the South Slovak wine-growing region.
The cooperation with the unique family winery is one of our longest. What the wine brought together, the good nefkus years confirmed. Our task from the beginning of the cooperation was to comprehensively cover all marketing and online activities of the winery, including social media management.
/ Web site with eshop.
You can feel the depth of the roots in every sip.
Exceptional increase in popularity and love from customers due to innovative and well thought out marketing activities. The company has won the favour and trust of consumers thanks to its creative approach to promotion and the excellent quality of its wines.
Content and native marketing
Chateau Rúbaň actively uses social media to communicate with its customers. In regular posts on Facebook and Instagram, he not only presents the wines themselves, but also gives an insight into the vineyards and reveals the behind-the-scenes of winemaking.
In order to gain more interaction with its target audience on social media, Chateau Rúbaň launched various creative competitions in which fans of the winery posted and shared their photos with a bottle of delicious Rúbaň wine. Naturally, this spread brand awareness and increased demand for their products.
Strong online presence
The website is a digital gateway through which potential customers enter and can find basic information about the brand and its services at its doorstep. The gate of the Chateau Rúbaň winery is surrounded by vines and interwoven with stories. The winery’s website offers information about the wines, the history of the company and upcoming events right at the beginning. “A clear and engaging website will ensure that you are perceived as a relevant and easily accessible partner.” Says the owner of the winery and we have to agree.
“Our digital home opens the door to the unique world of our wines. From the story of the winery, to imaginative tastings, all in one place. But it’s not just an information portal, it’s a place for dialogue. With our blog and the opportunity to ask questions, you can easily communicate with us and share your impressions.” Adds the owner.
The percentage response to creative approaches to promotion and customer interaction increased by more than 30% compared to the previous period.
STORIES OF ANIMATED LABELS, VIDEO CLIPS OR HAND-DRAWN VIDEOS WERE JUST THE ICING ON THE CAKE
We gave life to labels
Each wine in the wine cellar in Rúbani is unique. Each has its own character, distinctive bouquet, colour and taste. And the labels of the Rouban wines are equally unique. All of them have their own motive and their own story. However, they are united by a unified style and minimalist hand drawing.
The labels are dominated by clean space on almost three-dimensional paper. They map the Streka region and its history, and it is significant that we often encounter period transport. An old car, a steam locomotive or a carriage characterize their time. Emotions and stories are attached to them, just like good wine.
“The wines of Chateau Rúbaň are also a product of our time, but they are deeply connected to the region, reflecting its character and our passion for viticulture. Our aim is to offer a pure, clear and transparent experience from the visual of the bottle to the last sip of its contents.” Closed by Vladimíra Ollé.