About the project
Creating a marketing strategy
Visual and communication strategy
Social network management
Video and photo production
Campaign performance
Web development
THE EARTH GAVE, MAN PERFECTED
The legend is gone, but the place, the grapes, and the quest for world-class quality remain. The newly established winery Pivnica Čebovce wants to build on an exceptional tradition and contribute to the revival of the fame and status of the wine-growing region. The guarantor of this effort is the successful and well-known winemaker Ladislav Ďörď, together with the owners of the winery Château Rúbaň.
Our task was to prepare the brand to enter the market. We have prepared a complete marketing, visual and communication strategy on the basis of which the Pivnica Čebovce brand will continue to write its story.
/ Campaign website zemsotvara.sk
THE WISDOM OF THE EARTH CAME TO THE SURFACE.
The sleeping volcano has waited a long time to write its story. Its beginning was written 32 million years ago. It is said that all the answers are hidden within us. But we had the wisdom of the Earth hidden right under our feet. Therefore, as part of the teaser campaign, we created a campaign website www.zemsaotvara.sk, where we gradually revealed the secrets of the volcano in the area of Čebovce.
/ Communication on social networks
On social networks there was communication referring to the overall history of the Čebovce area from geological knowledge to the current activities of the new winery Pivnica Čebovce.
/ Launch campaign built on winemaker
We started the communication of the brand itself with the story of the winemaker Ladislav Ďörď. We produced a video documentary based on his story. Active communication also takes place on social networks.
We created supporting product videos that targeted wine lovers.
