About the project
Production
Sommelier
Sale of wine
Organisation of events
The experience sells and has four wheels
We have built a seasonal production solution for the winemakers in our portfolio on two juicy premises. 1. People love experiences they are close to. Physically and metaphysically. 2. The more the senses get soaked in the experiences, the more they become imprinted in people’s memory. Even in the shopping one.
When we summed up both premises, we came up with one elegant black wine truck as an ideal production cooperation between the wineries Chateau Rúbaň, Dobrý rajón and Pivnica Čebovce. In order to bring the wines of this collaboration as close to the people as possible, we’ve been touring popular events across western Slovakia from spring to autumn 2023.
Welcome to Lord Cork
In a sophisticated black truck, with a smiling cork in the logo, a wooden interior and a sommelier in a hat. The branding and production of the wine pop-up was a nice creative appetizer. However, we also dared to go for a higher percentage. Next to the flashy look, the quality did not suffer either. Every sommelier from Lord Kork has been through a basic course to understand all the wines on offer, and with Lord Kork, only the high stalk has ever been sipped. The wines were served exclusively in glass glasses.
Brand awareness on wine
We parked the truck 30 times in 30 different places. Down our throats, we have turned 1,700 bottles at events with 100,000 visitors, reaching the 10%-20% of customers who keep coming back to Mr. Kork and his wines. The Čebovce cellar has found a place in the truck for a launch in the wine world and has already sold out of some wines thanks to Kork. And we’re happy to be somewhat to blame.
People love experiences they are close to. Physically and metaphysically
