About the project
Web UI/UX
Business strategy
Web application development
Marketing strategy
Project management
Figma
A world where you (don’t) save
This was also one of the claims from the campaign visual for myWorld Slovakia, which is part of the global cashback platform. We certainly didn’t spare any ideas and created more than 120 outputs for the client in various creative solutions.
We designed a comprehensive campaign for onboarding new users in Slovakia. It ran on social media for six months, rotating several types of visuals and banners, short product reel videos, and one 30-second carrier spot. While creating the visuals, we also challenged a new player in the creative ring. Graphic photomontage is countered by AI with bold and imaginative designs. In the end, however, honest graphic work won the battle, so we generated the visuals by hand.
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Main brand video.
Key visual is the key that unlocks the world of advertising
When creating the key visuals, we started from three basic ideas. Money, the world and dreams. While this trio may resemble the equation for a happy life – if you’ve got the money, you can conquer the world and make your dreams come true – they’re actually the three key ideas we wanted to get across in all of the unfussy cashback creatives.
Don’t save on your dreams, save on your purchases
A pithy and straightforward claim has everything we needed to communicate. It clearly and straightforwardly carries the message of saving with cashback and subliminally encourages the fulfillment of dreams. The pennies saved could just go towards deferred desires. We supported the idea with a series of visuals featuring both common and more daring dreams. Surfer, vacationers in the mountains, but also a graphically and compositionally interesting traveler who looks at the world through the window of an airplane. We have thus reached all the necessary target groups. Everybody dreams.
Enter a world that saves for you
When creating this creative, we based it on the functional combination of the words world and save. We communicated cashback and myWorld as a brand in a sophisticated way. Claim v sebe nesie pohodu a bezstarostnosť, ktorú chcel myWorld priniesť aj do životov svojich užívateľov. In the visuals we work with different variations of the world. The paper living room is replaced by a call to action visual with an out of the box view that calls for out of the box thinking even when shopping. This category is complemented by visuals in which we directly communicate products from cashback business partnerships.
With us, everything will come back to you
The central idea of the spot also appears in the basic creative communication of the brand, so we decided to build the spot around it. As it is customary in non-fancy production, we cooked everything under our roof. Idea making, script, final script, casting, outdoor production, sound and post-production all found their directors in a tacky sweatshirt. We snuck some innocent humour into the spot, spiced up with a light partner disagreement over a man’s endless shopping. In the end, however, everything turned for the better. In the end, however, everything turned for the better. Thousands of dreams came back to us with the campaign for myWorld, with which we subtly coloured the cashback visuals.
We certainly didn’t spare any ideas and created more than 120 outputs for the client in various creative solutions.
