{"id":4854,"date":"2022-12-30T06:58:20","date_gmt":"2022-12-30T05:58:20","guid":{"rendered":"https:\/\/nefkus.digital\/portfolio\/weinkeller-cebovce\/"},"modified":"2024-03-27T10:12:16","modified_gmt":"2024-03-27T09:12:16","slug":"weinkeller-cebovce","status":"publish","type":"harington_portfolio","link":"https:\/\/nefkus.digital\/de\/portfolio\/weinkeller-cebovce\/","title":{"rendered":"Weinkeller \u010cebovce"},"content":{"rendered":"\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_top row_padding_bottom row_padding_left row_padding_right\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-harington-gutenberg-left-pinned-section pinned-section\">\n<div class=\"wp-block-harington-gutenberg-pinned-element pinned-element left\">\n<h5>\u00dcber das Projekt<\/h5>\n                                        \n<h6>Erstellung einer Marketingstrategie<br\/>  Visuelle und kommunikative Strategie<br\/>  Verwaltung sozialer Netzwerke<br\/>  Video- und Fotoproduktion<br\/>  Leistung der Kampagne<br\/>\nWeb-Entwicklung<br\/>                                         <\/h6>\n\n<div class=\"button-box has-animation\" data-delay=\"100\"> \n <div class=\"clapat-button-wrap parallax-wrap hide-ball\"> \n  <div class=\"clapat-button parallax-element\">                                                    \n   <div class=\"button-border rounded parallax-element-second\">\n    <a target=\"_blank\" href=\"https:\/\/pivnicacebovce.sk\" rel=\"noopener\">                                                           <span data-hover=\"WEB\">SEHE<\/span><\/a>                                                    \n    <\/div>\n   <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-harington-gutenberg-scrolling-element scrolling-element right\">\n<h4 class=\"has-mask\">DIE ERDE GAB, DER MENSCH VOLLENDETE<\/h4>\n                                        <hr\/>\n                                        <p class=\"has-animation\" data-delay=\"0\">Die Legende ist verschwunden, aber der Ort, die Trauben und das Streben nach Weltklassequalit\u00e4t sind geblieben. Das neu gegr\u00fcndete Weingut Pivnica \u010cebovce will an eine au\u00dfergew\u00f6hnliche Tradition ankn\u00fcpfen und zur Wiederbelebung von Ruhm und Ansehen der Weinbauregion beitragen.\n\nDer Garant f\u00fcr diese Bem\u00fchungen ist der erfolgreiche und bekannte Winzer Ladislav \u010e\u00f6r\u010f, zusammen mit den Eigent\u00fcmern des Weinguts Ch\u00e2teau R\u00faba\u0148.<\/p>\n                                        <p class=\"has-animation\" data-delay=\"100\">Unsere Aufgabe bestand darin, die Marke auf den Markteintritt vorzubereiten. Wir haben eine umfassende Marketing-, Bild- und Kommunikationsstrategie ausgearbeitet, auf deren Grundlage die Marke Pivnica \u010cebovce ihre Geschichte weiterschreiben wird.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_bottom row_padding_left row_padding_right\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\" \"><a class=\"image-link\" href=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/pivnica4.jpg\"><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/pivnica4.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\" \"><a class=\"image-link\" href=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/DSC_2487.jpg\"><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/DSC_2487.jpg\" alt=\"picnic cebovce\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\" \"><a class=\"image-link\" href=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/DSC_3063.jpg\"><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/DSC_3063.jpg\" alt=\"cebovce\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_bottom row_padding_left row_padding_right\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading has-mask\">\/ Website der Kampagne zemsotvara.sk<\/h6>\n\n\n\n<hr\/>\n\n\n\n<h4 class=\"wp-block-heading has-mask\">KAM DIE WEISHEIT DER ERDE AN DIE OBERFL\u00c4CHE.<\/h4>\n\n\n\n<p><strong>Der schlafende Vulkan hat lange Zeit darauf gewartet, seine Geschichte zu schreiben. Ihr Anfang wurde vor 32 Millionen Jahren geschrieben. Es hei\u00dft, dass alle Antworten in uns selbst verborgen sind. Aber wir hatten die Weisheit der Erde direkt unter unseren F\u00fc\u00dfen verborgen.<\/strong>  Deshalb haben wir im Rahmen der Teaser-Kampagne eine Kampagnen-Website www.zemsaotvara.sk erstellt, auf der wir nach und nach die Geheimnisse des Vulkans in der Gegend von \u010cebovce enth\u00fcllen.  <\/p>\n\n\n\n<div class=\"button-wrap small-btn left \"><div class=\"icon-wrap parallax-wrap\"><div class=\"button-icon parallax-element\"><i class=\"arrow-icon-down\"><\/i><\/div><\/div><a target=\"_blank\" href=\"https:\/\/zemsaotvara.sk\"><div class=\"button-text sticky left\"><span data-hover=\"Pozri web\">Pozri web<\/span><\/div><\/a><\/div>\n\n\n\n<figure class=\" \"><a class=\"image-link\" href=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/1-1.jpg\"><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/1-1.jpg\" alt=\"delenie kontinentov\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_top row_padding_bottom has-animation\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-harington-gutenberg-moving-gallery moving-gallery fw-gallery\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/4.jpg\" alt=\"zemsaotvara\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/2-1.jpg\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/7-1.jpg\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n<\/div>\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_bottom row_padding_left row_padding_right\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading has-mask\">\/ Kommunikation in sozialen Netzwerken<\/h6>\n\n\n\n<hr\/>\n\n\n\n<h4 class=\"wp-block-heading has-mask\">In den sozialen Netzwerken wurde \u00fcber die gesamte Geschichte der Region \u010cebovce kommuniziert, von geologischen Erkenntnissen bis hin zu den aktuellen Aktivit\u00e4ten der neuen Weinkellerei Pivnica \u010cebovce.<\/h4>\n\n\n\n<div class=\"button-wrap small-btn left \"><div class=\"icon-wrap parallax-wrap\"><div class=\"button-icon parallax-element\"><i class=\"arrow-icon-down\"><\/i><\/div><\/div><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/zemsaotvara\/\"><div class=\"button-text sticky left\"><span data-hover=\"POZRI INSTAGRAM\">POZRI INSTAGRAM<\/span><\/div><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\" \"><a class=\"image-link\" href=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/04bade169405745.645e2d68ef76e.jpg\"><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/04bade169405745.645e2d68ef76e.jpg\" alt=\"instagram pinica\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_left row_padding_right\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"button-wrap small-btn left \"><div class=\"icon-wrap parallax-wrap\"><div class=\"button-icon parallax-element\"><i class=\"arrow-icon-down\"><\/i><\/div><\/div><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/pivnica.cebovce\/\"><div class=\"button-text sticky left\"><span data-hover=\"POZRI INSTAGRAM\">POZRI INSTAGRAM<\/span><\/div><\/a><\/div>\n\n\n\n<figure class=\" \"><a class=\"image-link\" href=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/feed_complete-e1701601189653.jpg\"><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/feed_complete-e1701601189653.jpg\" alt=\"cebovce instagram\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading has-mask\">\/ Start einer Kampagne, die auf dem Winzer aufbaut<\/h6>\n\n\n\n<hr\/>\n\n\n\n<h4 class=\"wp-block-heading has-mask\">Wir haben die Kommunikation der Marke selbst mit der Geschichte des Winzers Ladislav \u010e\u00f6r\u010f begonnen. Wir haben eine Videodokumentation \u00fcber seine Geschichte produziert. Aktive Kommunikation findet auch in sozialen Netzwerken statt.<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ladislav \u010e\u00f6r\u010f - Pr\u00edbeh vin\u00e1ra z \u010ceboviec\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/66K9fAeORCg?start=10&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Die Geschichte des Winzers<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_top row_padding_bottom row_padding_left row_padding_right has-animation\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<hr\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-mask\">Wir haben unterst\u00fctzende Produktvideos erstellt, die sich an Weinliebhaber richten.<\/h4>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\" \"><a class=\"video-link\" href=\"https:\/\/www.youtube.com\/watch?v=XDkjnOtLJJ4\"><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2023-12-03-o-12.14.23.jpg\" alt=\"saint Laurent cebovce\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\" \"><a class=\"video-link\" href=\"https:\/\/www.youtube.com\/watch?v=oUQy662QQBQ\"><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2023-12-03-o-12.13.16.jpg\" alt=\"tramin cerveny\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_top row_padding_bottom has-animation\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-harington-gutenberg-moving-gallery moving-gallery fw-gallery\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/ed5631169405745.645e4ab7223da-2.jpg\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/46190d169405745.645e4ab723616-2.jpg\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n<\/div>\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_top row_padding_bottom has-animation\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<figure class=\"has-parallax has-scale-vertical \"><img decoding=\"async\" src=\"https:\/\/nefkus.digital\/wp-content\/uploads\/2022\/12\/d85416169405745.6452bd0593c94-2.jpg\" alt=\"\"><div class=\"parallax-image-content content-max-width text-align-center\"><div class=\"outer\"><div class=\"inner\"><h1 class=\"has-mask\"><\/h1><\/div><\/div><\/div><\/figure>\n<\/div>\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section normal\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-harington-gutenberg-carousel swiper-container content-looped-carousel light-cursor autocenter\" data-delay=\"0\"><div 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